Do you build membership billing platforms?

That’s not our focus here. We care about schedules, programming, workouts, and check-ins — the coaching day. If billing matters later, we can talk about how it fits. We don’t start by selling you a dues system.

We use a whiteboard and a group chat. Is that normal?

Very. A lot of gyms piece it together until the seams show. We can pull the pieces that matter into one app built around your floor.

Do I need to know what “the app” looks like first?

No. Describe a normal coaching day — classes, programming, check-ins, what’s annoying. We’ll shape the build from that.

Custom apps for small businesses can start around $1,000 depending on scope. We’ll be clear about that before we build.

Hey App Works · Industries

Custom Software for Gyms & Fitness Studios

You’re not looking for another membership billing platform. You need the schedule, the programming, and the check-ins to live in one place. Tell us how your floor runs. We’ll build an app around that.

Tell us what you need How it works

Studio floor

Today’s programming

Strength · Cycle 3 · Day 2

Class schedule

6:00a · Open floor

Coach Ava

12 checked in

9:30a · Small group

Coach Nate

6 / 8

5:30p · Evening lift

Coach Ava

Waitlist 2

Client program

Jordan · Lower body

Back squat 5×3 · RDL 3×8 · check-in notes ready

The problem

The whiteboard and the calendar don’t talk.

Studios often keep class times in one tool, workouts in Docs or a group chat, and check-ins on a clipboard. Coaches feel the seams. Clients feel them when programming and attendance don’t line up.

Class and floor times live apart from who’s actually coaching
Daily programming is hard for staff and members to find in one spot
Client-specific workouts don’t stay attached to the person
Check-ins are a clipboard that never reaches the coach’s notes
Makeups, room changes, and coach swaps get lost in group texts

What we could build

What we could build for your gym or studio

A system focused on the floor: schedules, programming, client workouts, and check-ins. Not a membership-billing suite with a class tab bolted on.

Class & floor schedules

Sessions, rooms, and coach coverage on one board — including open-gym or floor blocks if you run them.

Daily & weekly programming

Workouts posted where coaches and clients expect them, with history you can reuse next cycle.

Client programming

Individual or small-group plans on the client — goals, progressions, and what to do next session.

Check-ins

Who showed up for class or floor time, visible to coaches without a paper list at the door.

Coach & room changes

Swap coverage or move a session without rewriting the week from scratch in three chats.

These are examples of workflows we can combine or customize — not a promise that every gym or studio build includes all of them.

Your programming is the product — the app should respect that

A strength gym, a boutique studio, and a hybrid floor shouldn’t share the same assumptions. We design around how people move through classes and coaching. Your business shouldn’t have to squeeze into a fitness CRM that cares more about dues than the whiteboard.

Example: a weekday class block

1
Today’s classes are on the board
Coaches see room, time, and capacity. Programming for that session is already linked.
2
Clients check in
Attendance is logged. The coach sees who’s new or returning without hunting a clipboard.
3
Floor programming stays visible
Open-gym athletes see the day’s work. Coaches aren’t rewriting it in three places.
4
A client’s plan updates after session
Notes and next progressions land on their record for the following visit.

Common questions

Do you build membership billing platforms?: That’s not our focus here. We care about schedules, programming, workouts, and check-ins — the coaching day. If billing matters later, we can talk about how it fits. We don’t start by selling you a dues system.
We use a whiteboard and a group chat. Is that normal?: Very. A lot of gyms piece it together until the seams show. We can pull the pieces that matter into one app built around your floor.
Do I need to know what “the app” looks like first?: No. Describe a normal coaching day — classes, programming, check-ins, what’s annoying. We’ll shape the build from that.
What about cost?: Custom apps for small businesses can start around $1,000 depending on scope. We’ll be clear about that before we build.

Why Hey App Works

Buy ready-made software

Fast to start — until your business doesn’t match the template. Then you bend how you work to fit the tool.

Traditional custom development

Built around you, but often priced way outside a small business budget — and easy to get stuck with after launch.

Hey App Works

Tell us how you work. We build an app around it, host it, and keep it running. You pay to get your version built and a monthly fee to keep using it.

Tell us what you need See how pricing works